PROJECT CO-FUNDED BY THE LAZIO REGION (POR FESR LAZIO 2014-2020) AS PART OF THE ACTIONS TO PROMOTE INTERNATIONAL ENTREPRENEURSHIP PROJECTS REALIZED BY ASSOCIATED SMEs
Sigma Consulting Srl and the other companies of the Project, Info Solution Spa, Wave Srl, Innova Consorzio Srl, Blue Thread Srl, presented the Project “ATEN IS TO THE WORLD” with the aim of expanding their presence in the following countries:
The main objectives attended for this Project are:
- to consolidate the international activities, and
- to systematize the way companies collaborate to target new international markets.
These goals were achieved through the following actions:
- reinforcing the Marketing Division of the ATEN IS Group in order to coordinate the international activities with a network of external consultants
- creating an updated Catalog of integrated products and services of the Group
- defining commercial and marketing strategies to promote the Companies and their solutions internationally
- realizing Web Marketing strategies
- strengthening alliances with local partners and stakeholders: main contractors, Institutions, Municipalities, Universities and Research Institutes
- participating in trade shows and B2B meeeting
- obtaining the certifications required to operate and export to the target Countries
- boosting new partnerships and projects
- targeting new markets.
Finally, the Project also aims to combine expansion into international markets with Innovation. The technological and commercial international demand can be the driver of new partnerships for the development of new solutions.
The ATEN IS TO THE WORLD Project is part of the internationalization process of the ATEN IS Group. Through his leading company Sigma Consulting, the ATEN IS Group has been operating in international markets for many years, establishing international partnerships with Brazil, Peru, Chile, Ecuador, Bulgaria, China, India, Korea. ATEN IS is also present with local consultants in Eastern Europe, South America, North America and Asia. The Group currently consists of 30 companies and 4 Universities and Research Institutes.
ATEN IS TO THE WORLD Project is also part of a framework of cooperation with Lazio Innova.
In this regard, it represents the continuation of ATEN IS INTERNATIONAL, a Project co-funded by the Lazio Region to support international projects realized by associated SMEs located in the Lazio Region. The Project, realized in 2016, targeted the following Countries: Canada, USA and Brazil.
Moreover, in these days a new Project co-funded by the Lazio Region is starting, the PROSPEX “CHIPE – Aeropsace, ICT High – Tech” Project, with the aim to promote the highly technological companies of our territory in high-growth countries as Chile, Peru and Ecuador.
The ATEN IS TO THE WORLD Project has been developed through the following timeline of action:
WP1. PROJECT MANAGEMENT
WP2. INTERNATIONAL MARKETING UNIT ORGANIZATION
WP 3 ASSESSMENT OF THE OFFER. COMMERCIAL AND MARKENTIG STRATEGY
WP 4 COMMUNICATION AND MARKETING ACTIONS
WP 5 TRADE SHOWS AND B2B MEETINGS
WP6. CERTIFICATIONS. LEGAL AND CUSTOMER ADVICE
WP7. FINAL EVENT AT TECNOPOLO TIBURTINO
The ATEN IS TO THE WORLD Project has achieved the attended objectives, in particular:
- After the offer assessment and the definition of a commercial strategy, specific opportunities have been selected in accordance with the international demand. A targeted marketing campaign was promoted.
- Once defined the specific opportunities and adopted the business model, potential customers, partners and relevant stakeholders have been identified for the sale of single and integrated products and services and for development of joint projects
- The previously identified companies, stakeholders and foreign Institutions have been invited to the Incoming event in order to strengthening the ongoing commercial relations. The event represents an opportunity to get to know the Companies of the Project, the ATEN IS Group and their commercial portfolio.